Wednesday, January 21, 2009

Gone Fishing ???

When I was younger, my Dad used to take me fishing. We would need to use a number of bait and fishing systems to make a catch.

Selling your business online is a lot like going fishing. There are millions of future clients ( "fish" ) surfing around out there, but there is no guarantee you will hook any of them by the end of the day.

Just like fishing, you may have to use a selection of adverts ( "bait" ) and some selling abilities ( "fishing techniques" ) to make a catch. When we went fishing, my Father taught me that to catch different categories of fish, you wished to use different categories of bait. Selling online also needs you to employ a variety of "bait", depending on the sort of "fish" you would like to catch. Here is lots more stories all about fly fishing. Writing adverts is an ability you can definitely wish to master before you "go fishing". I have done plenty of research on the way to write a "good" ad. But what the pros consider good and what really works can be 2 different things. So , you'll need to try writing in a different style, even if it does not appeal to you. Work out what you are obsessed about and make it your business. Learn what fresh products are available ( read reviews ) and what products they compliment. When you go fishing, you also learn that you will not simply bait the hook and throw it into the water and then just sit there. You can't simply write some adverts and throw them around in a few places.

Sounds like a ton of work, does not it? So why bother? For a similar reason you keep going fishing.

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